Search Engine Optimization, Marketing, SEO, SEM

Search engine optimization 'SEO'

Search engine optimization is one aspect of search engine marketing and is a fundamental part to building a lasting online presence.

What is Search Engine Optimization (SEO)? - Search engines and visitors are looking for the same thing, quick relevant results to a phrase or term entered into a search engine by a visitor. Search Engine Optimization (SEO) is about optimizing the content of your web site so that searchers and search engines are directed to your site.

We employ techniques and analysis to ensure that we closely match searchers to your site.

This stage includes:

	Mapping keywords to content
	Site structure and organisation
	Modifying page templates
	Optimization of internal links

Search engine marketing 'SEM'

Although it is vital both SEO and SEM are performed together as part of any successful website, they are often confused as being the same thing. Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers that are using search engines to research purchase decisions.

Includes:

	Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. Each visitor that clicks on your link you are charged a specified rate. The benefit of a PPC program is you only pay for results.
	Pay-for-inclusions (PFI) simply involves paying to get your website listed on a specific search engine. It does not guarantee prominent rankings. You will still need SEO to achieve high rankings. PFI gives you an opportunity to gain a top spot, but without an SEO strategy, the effectiveness is limited.

London - Peterborough - Cambridge - Bedford

0845 366 8517

info@blickmedia.co.uk

Blick Media Ltd. 788-790 Finchley Road, London, NW11 7TJ. UK.

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